Mercedes Benz India has announced that it will launch 10 new models in 2022 in the country. The most prominent among these will be the EQS all-electric sedan which will be locally manufactured at the company's Chakan facility in Pune. In addition, the German luxury brand will also launch the Mercedes Maybach S-Class (S580) in March 2022 in the Indian market. The other models that will be launched in India are Mercedes AMG GT Black Series, GT 63 S e-performance, all-new SL roadster, EQC SUV, EQE sedan and EQB small SUV.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “2022 will be another milestone year as we aim to lead the luxury EV segment by expanding our EV portfolio with the debut of the first-ever all-electric luxury sedan from Mercedes-Benz, the EQS. The EQS, designed to exceed all customer expectations, has already created a global benchmark as an all-electric futuristic luxury EV. After pioneering the localization of performance vehicles in India with the AMGs, we have decided to start the local production of the EQS, a step in the right direction for us towards mainstreaming luxury EVs. We are confident the start of local production of the EQS will be pivotal in driving the penetration of luxury EVs in the market, and reiterates our ambition to lead the luxury EV segment in the country firmly.”
Mercedes Benz also retained the top position for the seventh consecutive year in the Indian luxury car market by retailing 11,242 units in the January-December 2021 period. It registered a 42.5 percent Y-o-Y sales growth. The company has pending orders of nearly 3000 cars and SUVs presently in India. The key volume drivers for the brand in 2021 were the Long wheelbase E-Class, A-Class Limousine, and GLC SUV. The high-performance AMG segment also recorded a growth of 101 percent. The waiting period of several models such as GLA, GLC, GLE, GLS SUVs and New A-Class Limousine, LWB E-Class and the New S-Class limousine and some CBU AMG models remain quite long. Mercedes Benz also announced its 2022 motto of ‘YOU First’ where 'YOU' stands for Customers, Franchise Partners, Employees and the Community at large.
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A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time.
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